hi, I'm Cody Luk, a digital storyteller and social media strategist.
let's connect.
As a curious storyteller, I am passionate in sharing the narratives of people, brands, and products to the world. My journey into social media and digital marketing stemmed from my background in journalism. With over eight years of international experience in strategic social media marketing and content development, my expertise lies in crafting compelling copy and visuals to develop an inspiring, engaging online presence, while constantly monitoring performance metrics to ensure optimal results.
experience
Here are some of the brands I've had the privilege to work with. Projects range from digital marketing strategy and campaigns, content development, social media account management, video productions, celebrity and influencer collaborations, and more.
social media
Disney+ TikTok Videos: Involved with the TikTok account launch activation, influencer partnerships, and overall strategy and content creation, accumulating 900k followers within 1 year. The content curated and produced was focused on the platform's current trends and trending audios. Some of the videos went viral, attracting millions of views, due to their authentic feel to the community's existing conversations.
Disney+ Interactive Instagram Story Quiz: A multi-IP interactive video game quiz created for the Free Guy digital marketing campaign to promote the title arriving to Disney+, as well as promoting existing library titles on the streaming platform.
lululemon Product Education Content: Conceptualized and project managed the ongoing "Educator's Picks" series to educate and showcase product functions on Educators (retail store members). Responsibilities included selecting talents, styling outfits, collaborating with product team to highlight the products' functionality, briefing photographer, facilitating on-set at photoshoots, editing photos, and designing social content.
lululemon Influencer Partnership and Event Coverage: Filmed video content for social media event coverage at the lululemon X Roksanda collection Hong Kong launch event and collaborated with lifestyle and fashion influencer Jessica Wong to showcase the new pieces through an Instagram story takeover and collaboration posts on her account.
lululemon Home Workout Video Series: Partnered with local athletes, fitness instructors, and store ambassadors to produce a series of home workout content, ranging from yoga, meditation, HIIT, and more. The classes were inspired by the in-store community classes lululemon is known for, but the pandemic affected the ability to continue hosting in-person classes at the time. The digital content brought the same experience for guests to enjoy in the comfort of their homes.
digital marketing
Discover MTA Campaign - Digital and Print Banners, Signs, and Posters: Conceptualized and designed out-of-home digital and print ads, taking over New York City MTA stations with over 200+ placements, to promote Discover's contactless credit cards and digital wallet payment options. The campaign was awarded by Graphic Design USA as a 2024 American Inhouse Design Awards Winner.
Discover Credit Card Monthly Benefits and Year-End Summary Emails: Strategize, develop, and design digital marketing assets for Discover's in-house agency, Brand Creative Group. Lead in creative ideation for email marketing campaigns delivered to 27 million customers.
editorial
"University lacks resources for veterans, takes steps to meet unique needs": An in-depth investigative article on the lack of resources for veteran students on campus; placed 3rd Place at the University of La Verne Journalism Contest 2016 In-depth/Investigative News Story
"Flames engulf Pomona building": A breaking news article on a local fire that was the Society of Professional Journalists (SPJ) Region 11 winner and national finalist for Breaking News Reporting for small colleges/universities, the first time an University of La Verne entry placed nationally
"One-man show takes a dramatic turn": An art review on a one-man show that deconstructed theater history throughout the centuries; placed 3rd Place at the University of La Verne Journalism Contest 2015 Entertainment/Arts Review
"Family legacy lives on": An in-depth feature story on early California history and its ties to present day families in Southern California